The elementary OS team is trying to entice more developers to create software for Linux by creating a pay-what-you-want app store. The specifications for the elementary app store outline a portal where Linux users will be able to download third-party software that is DRM-free and pay what they want. This approach to providing software to Linux users on a pay-what-you-want basis has worked well for Humble Bundle sales. "If the Humble Indie Bundle has shown us anything, it's that people place varying amounts of value on indie content and you can still be wildly successful while letting people vote with their wallets. We believe that pay-what-you-want both allows indie developers to get paid for their time and ensures that apps are available to the widest audience possible. We've built our company on pay-what-you-want by making every release of elementary OS available with this model. We're excited to bring this unique model to our users and third party developers by making AppCenter 100% pay-what-you-want." The elementary OS team is running a crowd funding campaign in order to try to raise the money to develop their AppCenter.